About Us - Gitarre & Bass

Gitarre & Bass has been the leading special-interest magazine for musicians in the German-speaking region for the past 30 years. The magazine publishes reliable reportage about tests, reviews, exciting play-alongs, practical workshops, and exclusive interviews with rock, blues, metal, jazz, and pop musicians.

As a monthly magazine with a diverse online portfolio that ranges from website, through social media, to its own app, we offer you optimal advertising media to reach potential customers, spark their enthusiasm, and win them for your company.

Market Information

With a turnover of 1.5 billion euros, the German musical instrument market is one of the largest in the world. For the greatest possible sales, it is important to know the peculiarities of the German market economy, the music industry, its consumers and participants.

Take advantage of our 30 years of experience and the results of worldwide studies to optimally position yourself and reach your customers at the right moment.

Target Group

"Only what is read has a future"

Not only do we compete with countless content that can be consumed. Also you as an advertiser want your proposal to be placed where it is heard and read.

In a time of unlimited opportunities, it is particularly important to address your own customer at the right time and in the right way. Through quantitative and qualitative surveys, evaluations of user behavior and a diverse, well networked team, we have come to know our community for years and got to know the peculiarities of each subgroup. In this way, we can advise you on the placement of your content and design advertising campaigns.


Social Media

Campaign Examples

A campaign in which different media and communication tools interact in a "concert", using their specific strengths, or complement each other, usually produces a higher advertising success than a single action.

In the past we have been able to carry out crossmedia campaigns of various sizes with our customers and to achieve a comprehensive increase in reach. Get an idea of our offer with the help of various example campaigns.


Technical Specifications